Friday, January 16, 2015

Artist Spotlight: Niykee Heaton

This week's spotlight is on Niykee Heaton. You know how you come across YouTube artists whose channels are full of awesome acoustic covers and suddenly your favorite ratchet music is a chill sing-songy balad that you need to hear all the time? This week's artist's channel is no exception. Niykee Heaton has moved well beyond YouTube, however. Last year, she released an EP (Bad Intentions) on All Def Digital, which was founded by industry heavyweights, Russell Simmons, Steve Rifkind and Brian Robbins. There was virtually no label-funded promotion for her project. Instead, she relied on self-promotion through social media, and of course, her talent. The result was a spot in the Top 10 charts for iTunes and on the Billboard + Twitter Trending 140 chart. Her hard work also got her music to TV, which is where I heard her for the first time. While she is being called a pop artist, there is something distinctively urban about her approach. I'm looking forward to hearing more from this artist. You can find plenty of her music and her stellar covers on her YouTube channel. And of course, here's a playlist.

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